Text Recruiting – All you need to know about it

Text Recruiting is more than just another buzzword. And it’s beneficial for you as a recruiter, an HR professional, or a business owner to understand why you need to accommodate Text Recruiting in your Recruitment Strategy. 

Let’s start with the basics here.

What exactly is Text Recruiting?

Text Recruiting is another way of informing the candidates in your talent pool about job positions and of simply maintaining contact. It uses text messaging or SMS as the communication vehicle. 

Using SMS as a channel offers you the chance to stay in touch with candidates for better relations, and to inform them about vacant positions quickly.

Why do you need it?

You may already know that the average attention span of a millennial is about 8 seconds, giving you a good enough reason to keep your job ads or messages short and catchy. And add to that the factor that your ad might not be seen by many since the average email open rate is 16.97% and only 10% of followers see your post on social media, meanwhile SMS open rates are as high as 98%.

This is why Text Recruiting is a hot topic today, and it will only grow in popularity!

To add icing to the cake, here are 3 reasons why you should give text recruiting some serious thought. 

 3 Reasons Why Text Recruiting is good for you

1. SMS is an Advantageous way to communicate

The convenience and widespread accessibility of SMS is unparalleled. And Recruiting via text gives you a golden chance to stay engaged with candidates at any time, from anywhere. As a result, you can share or promote job opportunities in a blink of an eye, and candidates can express interest with a simple text. 

Moreover, many professionals, even though they have mobile phones, may not have a stable internet connection at all time. Because SMS is an offline text messaging feature, it works even with weak or no internet connection. 

2. No need to waste time calling uninterested candidates

Another key point about text recruiting is that you get to know if the candidate is interested in the position in hand. 

Sure, you probably only call candidates who match all the requirements and have updated their CV on Naukri in the last 6 months. But don’t you still encounter people who are not interested in the job you’re recruiting for? Or those who got a job opportunity in those 6 months and are not available now?

Even if you drop them an InMail on LinkedIn first and not call them right away, won’t getting a quicker response make your work easier?

This is why sending an SMS to candidates and getting a response will help you shortlist whom to call. This will save your precious time.

3. It’s personal and improves the candidate’s experience

Communication via text messaging is more personal compared to that via email. Coupled with the right text recruiting platforms, it can create a better experience for candidates by sending personalized text messages in bulk, customized to candidates’ needs. Also, candidates appreciate a quick and seamless recruitment process. 

Text recruiting enables you and your team to hire smart while saving on time and money. It offers you a competitive advantage and is a must-have in every Recruitment Strategy.

Text Recruiting Template

Hi [Candidate’s First Name], this is [Your First Name] from [Company you work for]. A client of ours is looking for a [Role you’re hiring for] in [Location] and I think you’d be perfect for the role: [Link to Job Description]. Text me if you’re interested. 

 

 

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Ishani Singh

Ishani works as Manager – Social Media & Strategy Big Ideas HR Consulting Pvt. Ltd. and also as a Freelance Digital Marketer. She has a knack for problem-solving and also enjoys writing. She loves to share her views and knowledge with the readers by the medium of her blogs.  

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